Deanne Fitzpatrick is the artist and businesswoman behind HookingRugs, a globally popular rug hooking business based in Nova Scotia, Canada. Deanne shares with us a very interesting glimpse behind the scenes of her daily life as an artist and creative business owner.
Susan Weeks chats with Deanne today on the Stitchery Stories textile art podcast. We delve into the backstory of how Deanne got hooked on rug hooking and why and how she started to develop a business around her beloved hobby. She talks about her creative process, and inspirations and her passion for sharing her art through rug hooking kits, online courses creation, several books about rug hooking and her successful weekly Facebook ‘lives’.
Keep on scrolling for further details, links, related episodes you might like, a gallery of Deanne’s art plus a PINNABLE image if you love inspiring others over on Pinterest.
We chatted about:
- Walking the line….
- Creating online courses
- Following a process when creating an online course
- How long does it take to create an online course?
- Facebook Lives….
- Being consistent with your Facebook lives is CRUCIAL to build up a following.
- Sharing and re-purposing your FB live videos for maximum viewing and audience reach.
- Ask your audience, listen to your audience, build your audience and appreciate them.
- Being yourself
- Rug hooking is a very meditative craft
- Selling supplies from a trunk in her living room
- Keeping her art practice and kit business separate
- The materials used for rug hooking?
- How many stitches?
- Still being values as an artist after a long creative business career
- Getting the right help so you can focus on what you love to do
Other Episodes You Might Like:
Tina Francis https://stitcherystories.com/tinafrancis/
Jenni Dutton https://stitcherystories.com/jennidutton/
Other places, people & things mentioned:
Art Gallery Of Nova Scotia